This magazine is called company. It is a fashion magazine which includes a lot of information on latest trends and gossip. From the front cover, I think inside there will be articles about fashion, celebrities, gossip and pages that give advice example what to wear and what not to wear this season. I think the target audience is young teens and women in their early – mid twenties. I think it is aimed at people who like reading gossip and looking at what celebrities wear and latest trends. I think the age group there aiming to attract is aged 15 – 28. On the front cover, there is a big shot of n dubz – x factor 2011 judge Tulisa Controstavlos. I think she is on the cover, because she is stylish, a nice role model, and she is in the spotlight a lot lately. She is the only person on the cover, and in a big shot. There is text around her of what the magazine includes. There is only a little bit of text about her that says ‘tulisa: im going to shake up the x factor’. There is hardly any text about her, but she is the main shot and thing on the front cover.

Contents page

Research – analysing contents pages

Company magazine does use images in their magazine. The images have been placed out on spreads throughout the magazine. Images give a better point of view on the magazine, for example when there is a picture of a certain celebrity in the magazine, it attracts an audience instantly. The text is bold and quite big. The titles are bigger than the actual contents were it tells us the page and what’s on the pages. No, the style of the contents page does not support the cover. The contents page is very different to the cover; it is very simple but nice. Also, on the contents page, there is a large image of a normal model, and on the front cover there is a picture of a celebrity. The information on the contents page is small, but the titles are big. The text is simple. The different sections are Generation Company, high street edit, features, celeb, company rocks, fashion and beauty, back to ours and offers. It tells us that there are a lot of different topics in the magazine, not just fashion. The promotional features in the contents page are fashion.Yes the magazine logo is featured on this page. It is close to the centre and is the largest piece of text on the page. When we open up the magazine, the title is very visible. They have the company website on both sides of the contents page.

FINAL POSTER

The conventions that I have used in my poster , are : image , the title of the movie, the credits and the age . this is to attract a wider audience . in my poster , the genre I have tried to create is romance . the title is ‘love hurts ‘so the audience will expect it to be a romance , but it’s really a comedy romance . the things I will use in my trailer would be the main points of the film , the funny and romantic parts . the main characters are in the poster . my film is a romantic comedy . I chose paramount pictures to produce my film because of all the romantic comedys they have produced .

draft of my film poster

 analysis of a film poster

This poster is for the film lottery ticket . the poster has an image of  young characters on it . In the background there is an image of a shop where the lottery ticket was bought. The main conventions of a movie poster are an eyecatching image and a catchy slogan and interesting title. The title is the main point of the film .The colour of the text is white and the writing is set out in a specific way the l and y is a larger font than the rest of the letters . It is placed in the middle of the poster .underneath the title theire is a slogan saying winning is just the beginning , surviving is another story . it gives of the main points of the story,as well as the title . it tells us that a boy(the one wearing a t shirt saying I did not win the lottery)has won the lottery and it is hard for him to actually keep the money . The main actors are bow wow , ice cube , Brandon t . Jackson and terry crews. There is no critical reviews on the poster . the movie was not nominated for any awards .  The production blurb is in the tiny print at the bottom of the poster . it says who made the film and the production company . The characters look like they have been placed on the background and they were not actually standing there . The people are representing a street style life. Their clothes give off this impression. The posters colours are black and yellow , grey and white . the characters are wearing similar colours to the background and red . the title is very plain , but this makes it better , because it isn’t to flashy or boring . the l and the y in lottery are slightly bigger than the other letters . There is credits at the bottom . We cannot see them that well , because they are kind of blending in with the images on the poster . they should be in a brighter font , so we can see them . This film is a comedy. This film is rated pg  13 , because of drug references , sexual content  ,some violence and brief underage drinking .it is made it the usa . it was filmed in Atlanta , Georgia , usa . On the opening weekend, it made 10, 65 , 297 .it grossed 24 , 708 , 699 . The production company is Alcon entertainment, burg/koules productions and cube vision. The running time is 99 minutes . The director is Erik white. I think the posters were placed on billboards and in cinemas. The movie has a soundtrack . The actors in the movie are all related to music, mostly all of them are music artists , which have a song featured in the movie and in the soundtrack .

Brainstorm

The genre of my film is comedy and romance. A main stream company would be distributing my film. This company would be advertising my film worldwide. The target audience for my film will is teenagers. The key characters in my film will be teenage boys and girls. The first scene of my film would be set in college, were they are walking in to it, like an American movie. The characters will be popular students , about to go into college , but they are ‘a struggle’ .

In a film trailer the typical codes and conventions are: key moments from the film which are not necessarily placed in the same order. The main stars are always featured in the trailer. In this case, ‘bow wow’ is the main star in the film, therefore the trailer. The name of the producers and directors are always featured in the trailer. Most may stream companies, have a voice over in there trailers. Trailers are usually distributed on TV, the internet, and social networking sites like face book. Music is a main thing in this trailer, there is songs playing over the top. The main audience will be people who like rap music , and basically know what it’s like on the streets . The release date is given in the trailer, in big font. The genre of the film is mentioned in the trailer. The setting of the film is o streets. This makes the audience know what the films about. The trailer includes the main points of the film, which will attract an audience straight away, by including fight scenes, funny scenes and sad scenes . Every movie trailer does the same thing. This trailer includes all the codes and conventions.

Film trailer

I watched the film trailer for lottery ticket . in the trailer , there is the main scenes featured . this includes the funny parts , the fight scenes and silly parts . theses parts of the movie are always feautured in the trailers of the films . they are the typical codes and conventions of a movie trailer . the directors name and the casts names were featured in the trailer , so viewers wil be more attracted to the movie . in the trailer , the main starof thefilm(and the richest most popular)was featured . he is a rapper – actor stagenamed bow wow . the genre of the film is basically comedy  , which features violence , which is included in the trailer . this trailer is aimed at teenagers ,despite a lot of adult actors in it  . but they are all related to rap music . this is how it attracts a young audience of both genders  , but mainly boys . from watching the trailer , you get a better view and perspective of the movie . the film trailer represents comedy . it makes us assume it is a good fun movie for teenagers . the trailer tells us more than the poster , because we can review the acting and the main themes of the movie .

evaluation

In my movie poster, the typical codes and conventions I used were the title of the movie, the age certificate, credits and the production company. This will attract a wider audicence, as they know what they expect, especially through the certificate which tells viewers the age. The film poster is representing love and comedy. Also, names of the stars are featured . Most films add on to their moves by doing a soundtrack and book. I have decided to use paramount pictures as it attracted a wide audience with movies such as no strings attached which is a popular new movie. Paramount pictures are a widely known mainstream company that present many films every year. In my trailer I have represented my main character .the people in the trailer are representatives and stereotyped into a certain group.a film trailer helps get a wider audience of people , by previes of it on the internet .

MOCK UP
TARGET AUDIENCE :my target audience is 15 year olds . this film may conain swearing , violence ans sex references .
FILM COMPANY :paramount pictures will be producing my movie .
FILM GENRE : The film genre is comedy - romance .
FILM IDEA : my movie is about a girl who does not know what to do with her life . she is just starting college , bt has no aims . then a boy is invloved .
CHARACTERS: boy -long hair,blonde,skater boy .
girl - similar to boy .

                          Lottery ticket :film poster 500 words

This poster is for the film lottery ticket . the poster has an image of  young characters on it . In the background there is an image of a shop where the lottery ticket was bought. The main conventions of a movie poster are an eyecatching image and a catchy slogan and interesting title. The title is the main point of the film .The colour of the text is white and the writing is set out in a specific way the l and y is a larger font than the rest of the letters . It is placed in the middle of the poster .underneath the title theire is a slogan saying winning is just the beginning , surviving is another story . it gives of the main points of the story,as well as the title . it tells us that a boy(the one wearing a t shirt saying I did not win the lottery)has won the lottery and it is hard for him to actually keep the money . The main actors are bow wow , ice cube , Brandon t . Jackson and terry crews. There is no critical reviews on the poster . the movie was not nominated for any awards .  The production blurb is in the tiny print at the bottom of the poster . it says who made the film and the production company . The characters look like they have been placed on the background and they were not actually standing there . The people are representing a street style life. Their clothes give off this impression. The posters colours are black and yellow , grey and white . the characters are wearing similar colours to the background and red . the title is very plain , but this makes it better , because it isn’t to flashy or boring . the l and the y in lottery are slightly bigger than the other letters . There is credits at the bottom . We cannot see them that well , because they are kind of blending in with the images on the poster . they should be in a brighter font , so we can see them . This film is a comedy. This film is rated pg  13 , because of drug references , sexual content  ,some violence and brief underage drinking .it is made it the usa . it was filmed in Atlanta , Georgia , usa . On the opening weekend, it made  10 , 65 , 297 .it grossed 24 , 708 , 699 . the production company is Alcon entertainment , burg/koules productions and cube vision . the running time is 99 minutes . The director is Erik white. I think the posters were placed on billboards and in cinemas . the movie has a soundtrack . The actors in the movie are allrelated to music , mostly all of them are music artists , which have a song feauured in the movie and in the soundtrack .

what is my current grade ?

Final Advert

                                                   THIS IS MY FINAL ADVERT

                              EXPLANATION
My advert is for sunglases . The idiologies attached to my advert , is trendy and fashionable . My advert appeals to a teenage audience , because a teenage girl is advertising the sunglassses . Reffering to Madlows Hierachy of needs ,the needs I have addressed are confidence , achievement and creativity . The persuasive techniques I have used , in my advert are personal appeal ,and social appeal . I am trying to represent individuality , and how you can look good whilst not trying .

                                         ALWAYS IN THE SHADE , BUT NEVER OUT OF THE
                                                                   SPOTLIGHT
                                           ORIGINAL IDEAS FOR PRINT ADVERT

                                                       MOCK UP  
                          IMAGES I WANT MY ADVERT TO LOOK LIKE

                                         ORIGINAL IMAGE FOR MY PRINT ADVERT

1. WHATS YOUR FAVOURITE COLOUR ?

Q2

 

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2. WHAT ARE THE BEST TYPE OF GLASSES TO WEAR ?

GEEK GLASSES NORMAL SUNGLASSES GEEK GLASSES WITH NO LENSES MULTICOLOURED GLASSES ROUND GLASSES

 

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3. WOULD YOU WEAR GEEK GLASSES?

YES NO

 

MY PITCH

SLIDE 1 : I would like to welcome you to my presentation . Thankyou very much for taking time out of your ownpersonal time , to focus on the message I am trying to addrress . Thankyou very much , and I hope my presentation intrests you .

SLIDE 2 :I am advertising sunglasses and fashion .I want to include a graffitti styled background .The main colours Iwant to feature in my advert are dark pink , grey , red and a slighty amount of blackness .My modelis going to be my friend Kaisha , who will be wearing a charcoal grey and dark pink stripped top . She will be wearing grey jeans . I think this outfit , gives off a laid back style , which create edginess . She will also be wearing red geek sunglasses . This will create the overall look  , that has inspired me , and i want it to inspire other members of my class . I want the lighting to be quite dark , with brightness in the corners . The slogan I am going to include in my advert , is 'ALWAYS IN THE SHADE , BUT NEVER OUT OF THE SPOTLIGHT ...' . I think this is an inspirational  , catchy slogan which will attract a wider audience , as it is like a riddle .

}  My print advert does not really have a story , accept that you will always be in the shade , but never out of the spotlight . You can look great , whilst shading your eyes . i will place my advert , near shops that sell sunglasses , which will be highstreet and designer . the highstreet shops will be : new look , primark ,  , h and m , topshop and river island .  the designer shops my advert would be placed next to , will be : gucci , prada and dolce and gabbanna . my advert would be placed in magazines , such as ok! , new! , heat and star . But , as i want it to attract a youngaudience as well as an older audience , i will place it , in magazines such as  bliss , sugar and teen - now .that way , all ages will see it , and be able to buy it for themselves , and / or their children and grandchildren My first advert , will only include a female . But , the sunglasses will have a wide range , of glasses formale and females of all ages .the younger audience will have a larger range of glasses , including the main style i am promoting ,geek glasses , which are available as sight glasses , sunglasses and traditional geek glasses with no lenses . (they have also been worn in cinemas , as 3d specs , but we will not be selling 3d glasses just yet ! )the advert will havew no stereotypical aspects , accept telling the audience they dont have to keep upwith the latest trends (clothes model is wearing ). the clothes being adverised give off a laid back , easy , edgy style that looks good , without effort . it is just a basic simple advert , which actually creates an effect . The imagfe of the model , will be placed on a graffitti background , which also indicates how appereanceis not everything ! (look at wall ... )you should buy my product , because it is too be worn whilst dressed down . the clothes present a laid backstyle , and the glassses give off a cool effect to the whole outfit .

   ADVERT PLAN ...
I am advertising sunglasses and fashion .I want to include a graffitti styled background .The main colours I
want to feature in my advert are dark pink , grey , red and a slighty amount of blackness . My model
is going to be my friend Kaisha , who will be wearing a charcoal grey and dark pink stripped top . She will
be wearing grey jeans . I think this outfit , gives off a laid back style , which create edginess . She will
also be wearing red geek sunglasses . This will create the overall look  , that has inspired me , and i
want it to inspire other members of my class . I want the lighting to be quite dark , with brightness
in the corners . The slogan I am going to include in my advert , is 'ALWAYS IN THE SHADE , BUT NEVEROUT OF THE SPOTLIGHT ...' . I think this is an inspirational  , catchy slogan which will attract a wideraudience , as it is like a riddle .

john lydon in advert for real life butter
kelly osbourne in material girl advert
COMPARING ADVERTS

 

advert proposal

my advert will feature one teenage girl . she will be wearing the clothes i am advertising and the geek glasses i am advertising .her facial expression will be normal , how teenagers faces normally are . the main character in my advert is my friend kaisha . she will not be sterotypical .this advert comes under the  beauty bunny stereotype . this advert is mainly aimed at females , but when we do another advert , it will feasture a male who will be advertising the same thing . the slogan for my advert , will be 'be in the shade , but always in the spotlight .'the overall message i am trying to get across , is that you dont  have to dress up , to look cool . you can look good , whilst dressed laid back , with no effort at all . the clothes i am advertising are most known as skater jeans and long sleeved tops . the short sleeved tops look messy and uneven , but thatys what makes them look good with the jeans . the main feature of the advert ,  is the sunglasses . they are called geek glasses . they are squared and cover a proportion of the face . they are mostly worn by celebritys like : joe jonas , justin bieber , bruno mars , tinie tempah and others .they are mainly worn by men in their late teens , but are now known as cool glasses . i am aiming to teenagers agfed between 13 - 19/20 . it is for people who dont really keep up with silly fashion trends ,only care about one style . the advert will be in magazines for teenagers , such as :sugar , bliss ,mizz , teen now , j 14 , and shout .it may also be featured in newspapers like the sunto encourage parents and grandparents to buy it for their children and grandchildren .

                            ADVERT ANALYSIS AND COMPARISONS

The adverts I have chosen to compare is kelly osbourne material girl and Sex Pistols frontman john lydon   in the advert for British butter . I have chosen to compare these two adverts , due to thedifferences of the brands being advertised , and how similar the models are .

      KELLY OSBOURNE IN MATERIAL GIRL ADVERT

Kelly Osbourne is advertisng clothing for the queen of pop Madonna and daughter Lourdes Leons clothingline 'Material Girl' which is sold at American chain Maci's . In the image , Kelly is giving a direct adress . Her body is slighlty tilted to the side , but her face is looking straight foward . I think the creater of this advert ,made Kelly pose like this , because she looks care free but proffessional .Also , Kelly is a young inspiration woman , who attracts alot of attention mainly from young teenage girls , and teenage boys / men of all ages .Another reason why people may be attracted , is because of Kellys highly known gothic father , Ozzy Osbourne . who in which would be able to do a similar advert , due to its punk - image .The last model for this brand was 17 year old punk inspired Taylor Momsen ,who in which has alot in common with Kelly herself .She is smiling and looks proud to be modelling for the brand . The dress Kelly is wearing , is one of Madonna and Lourdes creations . Kelly was chose to advertise the product for a series of different reasons , one is that the clothes go so well  with her attitude , dress shape and personality . The image is under the beauty bunny stereotype , because it is for fashion . The background indicates a laid back image . It is  a wall covered in graffitti . (i got my idea from this advert ! )It makes the image of Kelly and the clothes she is wearing , blend well . The advert is mainly focused on the dress and the background . Kelly is still the main feature , but I think their is more to the background and how well the dress looks next to it , than Kelly herself . People will be more interested in this dress , because of Kelly Osbourne , and the fact that it has been designed by Madonna and Lourdes .  I think Kelly is the perfect women to advertise clothes like this , as they blend so well , with her personality . The lighting is dark , but not dull . The corners of the image , are jet black , and the middle , mainly focusedaround Kelly , is graffitti . I think Kelly is directly behind the graffitti wall , because it basically blends her dress with it . Also , it makes the outfit stand out more .The main colours indicated with rthe advert , is  black , green , pink , red , blue and dark pink . The logo also gives off alot about the look . The logo is black with pink thin writing saying material girl . the pink is  a very dark , but bright shade . It gives off an edgy look and style . The main target audience is young teenage girls , with an edgy style . it inspires girls  who dont really care about keeping up with the latest fashion trends , girls who always stick to one style but always seem to have a way , to make it look new and appealing . Kelly is inspiring alot of young females ,to do this . Madonna has kept the same image , throughout creating her fashion line . She has used similar models to create a special effect on us .

JOHN LYDON IN BRITISH LIFE BUTTER ADVERT

Johnny Rotton is the lead singer of punk band Sex Pistols . They were around for many years , continuing to make music , that has inspired all ages , including many teenagers my age .John has always been centre of attention of the inspirtional band . He is advertising butter for the brand British Life Butter . in the image i have chosen , Johnny is giving of a direct address . He is looking directly at the camera , whilst eating a piece of toast . He may not appeal to everyone , but he has many fans attracted to the advert , due to his presence  . John is wearing his usual clours and styled clothes , Which is black and red checks . His hair and earings , give off the Punk impression , as no man his age we see , dress like that , unless they want to create individuality . Johnny has kept his punk rock inspired look for many years now , ever since sex pistols began . Now , he has set a trend , especially among young teenagers . He is an  inspiration to all ages . He has been picked to advertise this , Due to his english background , his legendary style sense which was created in the UK , and the long years he has been around , mainly as a member of his legendary famous band . The background is a normal styled and coloured kitchen . Johnny is standing out in this shot , because he unlike Kellys advert , he has nothing in common with the background . His ginger/ red hair is the main thing in the shot , due to its brighly coloured spikes . He is eating toast , and is advertising the butter placed on top of the toast . The colour in the background , is completely different , to what John is wearing . I think he has been chosen to advertise this product , due to his creative inspiring individual style and the fact that his english accent is pure . I think the target audiece is people who enjoy the punk styled music , and teenagers . I like this advert , due to how creative it is , and how much of a trend setter he actually is , to individuals our age . He is the centre of attention , not the butter . If he wasnt in  the shot , I wouldnt have chosen to care about the advert/picture , and i wouldnt have chosen to compare it,  to the other advert . I really like how they have chosen an english man , with true individuality . the catchy slogan 'ITS NOT ABOUT GREAT BRITIAN , ITS ABOUT GREAT BUTTER ! ', attracts a wider audience . Not everybody will like this advert  , due to Johnny being in it , but I was personally attracted to this advert ,  because he is in one of the most inspirational bands of our ime , and how Johnny hasnt copied everyone elses style , hes created his own , and stuck to it .

                               MY OVERALL VIEWS ...

My overall view to advert one , is that we should strive to create individuality for ourselves . Kelly gives off the perfect impression , for girls my age . The second advert also really means indivuality . its not about the butter , it is about the man adverising it . If someone like David Cameron was in the advert , I really wouldn’t have paid attention , but because Sex Pistols frontman John is featured in it , I decided to actually pay attention ,, when the advert first came on .Both adverts are inspiring .

Shannon Finnerty

http://www.surveymonkey.com/s/JDWRXX8

Comparison questions

1.)       The main differences, between the models representation are the colour schemes, the models, and the product. In the avril lavigne advert, the colours are dark pink and black with hints of purple. In the other advert, the colours are also dark, but they are very different to the other advert. The models are Hayden from heroes and avril lavigne. Avril gives off a rock styled image, and Hayden is more the girly type. Also, the products are perfume and milk, which are completely different.

2.)       I think there is a difference in the target audience, mainly because of the lifestyle categories. Avrils lifestyle category is under rebels and trendies. Hayden’s advert is under innovators, because I think she wants to make a mark on the world, not for the milk, but for herself modelling a product. The gender avril is trying to get attention from, is women. I think she wants to inspire young women, to be like her and to buy her products. Hayden is trying to get attention from both genders.

3.)       I think the persuasive techniques used in Avrils advert, is the catchphrase is your own star. It persuades fans to buy it. The milk adverts persuasive techniques, is that they put a model to advertise the milk, so they can make people believe that we to, can be like her, if we drink it.

Avril laveigne : black star

Avrils advert is advertising her perfume black star. She is giving a direct address, which means she is looking directly at the audience. She gives a serious look , because she wants to show that she is serious about the product . also if she was smiling , it might not attract many people . she has chose to model her own perfume . the stereotype I think avril falls under , is the fashionista stereotype. In the image , avril is posing . the photographer has chose , to make her pose with her arms in one direction , and her elbows sharp , which creates the overall edgy look . she has definitely had instructions , on how to stand , pose and look . I think she has been made tostand like this , because  if she was standing still , it might look dull and plain , compared to the background and the way she is dressed . avril is wearing a black and pink dress , with fishnet tights . the dress is very rockstar style . i think she is comfortable wearing this , bercause she usally dresses like this . when I first looked at the advert , I realised that she is wearing a lot of pink , which gives a more girlier look . however , we know that this is not the way she dresses . but , i=there are elements of darkness ,surrounding the picture . she looks rebellious , due to her facial expression . she seems to have attitude aswell . she has been placed at the side of the shot , with the perfume on the other side . pink stars have been put into the image aswell . on the side avril is standing , the lighting is low key , but on the other side , the lighting has changed , and is now high key . I think the photographer , wanted to create an affect , because the perfume is on that side , and that is the product . there is only three colours in this image . pink is the colour standing out the most . the whole image looks pink , with bits of dark purple feautured in the corners , and black on the images . the products image , isquite small , compared to the image of avril . I think if avril wasn’t on a big scale in the shot , then no one would pay any attention . I think because it has avrils name is on it , that’s why people buy it .  (that’s what I did !). the perfumes shape is a star , with weird corners . there is a black star ontop , which explains the name . it is this shape , because it is emphising a star . I think the target audience is teenagers with a rockier punky style . it is for women . I think the lifestyle categorys , are trendies  , innovators and rebels .

Hayden panitierre : got milk

Hayden is representing milk . she seems to look very serious , but she has milk on her upper lip . the glass is smashed in the image ,and the milk is exploding . her expression is serious . I think she has been chosen , because she is young , and appeals to a wide audience . I think she has been put under the beauty bunny stereotype m,because of her image . she is wearing a revealing dress , and her hair has been done perfectly . she dosent really have any links , to the product . she is standing with her hand on her hip . she also has a posed facial expression . I think hayden is wearing a red low cut dress , because it might attract a wider audience . it tells us , that she really wants to be noticed , in the shot by the way shes dressed . also , she is the main image in the shot , not the milk . the background is just plain . It is high key . it gives off a moody atmosphere , but the image creates a completely different image . it is a lot brighter and more appealing . the product is in her hand , so therefore it is very small in the shot . it is just a glass , with milk coming out of it . I think the target audience would be for the teenage age . I first thought it would be all ages , to encourage them to drink milk , but then I saw who the model was , and I think only people my age would really know who hayden is , because of shows shes starred in , so older/younger than teenagers , might not know her , so therefor wont pay any attention , to the advert . I think both girls and boys will bwe attracted to the shot . boys will like the model , because of her status and because of the image . girls will like it , because she comes across as a role model , and we all seem to know who she is . innovators is the maslow image .