ADVERT ANALYSIS AND COMPARISONS

The adverts I have chosen to compare is kelly osbourne material girl and Sex Pistols frontman john lydon   in the advert for British butter . I have chosen to compare these two adverts , due to thedifferences of the brands being advertised , and how similar the models are .

      KELLY OSBOURNE IN MATERIAL GIRL ADVERT

Kelly Osbourne is advertisng clothing for the queen of pop Madonna and daughter Lourdes Leons clothingline 'Material Girl' which is sold at American chain Maci's . In the image , Kelly is giving a direct adress . Her body is slighlty tilted to the side , but her face is looking straight foward . I think the creater of this advert ,made Kelly pose like this , because she looks care free but proffessional .Also , Kelly is a young inspiration woman , who attracts alot of attention mainly from young teenage girls , and teenage boys / men of all ages .Another reason why people may be attracted , is because of Kellys highly known gothic father , Ozzy Osbourne . who in which would be able to do a similar advert , due to its punk - image .The last model for this brand was 17 year old punk inspired Taylor Momsen ,who in which has alot in common with Kelly herself .She is smiling and looks proud to be modelling for the brand . The dress Kelly is wearing , is one of Madonna and Lourdes creations . Kelly was chose to advertise the product for a series of different reasons , one is that the clothes go so well  with her attitude , dress shape and personality . The image is under the beauty bunny stereotype , because it is for fashion . The background indicates a laid back image . It is  a wall covered in graffitti . (i got my idea from this advert ! )It makes the image of Kelly and the clothes she is wearing , blend well . The advert is mainly focused on the dress and the background . Kelly is still the main feature , but I think their is more to the background and how well the dress looks next to it , than Kelly herself . People will be more interested in this dress , because of Kelly Osbourne , and the fact that it has been designed by Madonna and Lourdes .  I think Kelly is the perfect women to advertise clothes like this , as they blend so well , with her personality . The lighting is dark , but not dull . The corners of the image , are jet black , and the middle , mainly focusedaround Kelly , is graffitti . I think Kelly is directly behind the graffitti wall , because it basically blends her dress with it . Also , it makes the outfit stand out more .The main colours indicated with rthe advert , is  black , green , pink , red , blue and dark pink . The logo also gives off alot about the look . The logo is black with pink thin writing saying material girl . the pink is  a very dark , but bright shade . It gives off an edgy look and style . The main target audience is young teenage girls , with an edgy style . it inspires girls  who dont really care about keeping up with the latest fashion trends , girls who always stick to one style but always seem to have a way , to make it look new and appealing . Kelly is inspiring alot of young females ,to do this . Madonna has kept the same image , throughout creating her fashion line . She has used similar models to create a special effect on us .

JOHN LYDON IN BRITISH LIFE BUTTER ADVERT

Johnny Rotton is the lead singer of punk band Sex Pistols . They were around for many years , continuing to make music , that has inspired all ages , including many teenagers my age .John has always been centre of attention of the inspirtional band . He is advertising butter for the brand British Life Butter . in the image i have chosen , Johnny is giving of a direct address . He is looking directly at the camera , whilst eating a piece of toast . He may not appeal to everyone , but he has many fans attracted to the advert , due to his presence  . John is wearing his usual clours and styled clothes , Which is black and red checks . His hair and earings , give off the Punk impression , as no man his age we see , dress like that , unless they want to create individuality . Johnny has kept his punk rock inspired look for many years now , ever since sex pistols began . Now , he has set a trend , especially among young teenagers . He is an  inspiration to all ages . He has been picked to advertise this , Due to his english background , his legendary style sense which was created in the UK , and the long years he has been around , mainly as a member of his legendary famous band . The background is a normal styled and coloured kitchen . Johnny is standing out in this shot , because he unlike Kellys advert , he has nothing in common with the background . His ginger/ red hair is the main thing in the shot , due to its brighly coloured spikes . He is eating toast , and is advertising the butter placed on top of the toast . The colour in the background , is completely different , to what John is wearing . I think he has been chosen to advertise this product , due to his creative inspiring individual style and the fact that his english accent is pure . I think the target audiece is people who enjoy the punk styled music , and teenagers . I like this advert , due to how creative it is , and how much of a trend setter he actually is , to individuals our age . He is the centre of attention , not the butter . If he wasnt in  the shot , I wouldnt have chosen to care about the advert/picture , and i wouldnt have chosen to compare it,  to the other advert . I really like how they have chosen an english man , with true individuality . the catchy slogan 'ITS NOT ABOUT GREAT BRITIAN , ITS ABOUT GREAT BUTTER ! ', attracts a wider audience . Not everybody will like this advert  , due to Johnny being in it , but I was personally attracted to this advert ,  because he is in one of the most inspirational bands of our ime , and how Johnny hasnt copied everyone elses style , hes created his own , and stuck to it .

                               MY OVERALL VIEWS ...

My overall view to advert one , is that we should strive to create individuality for ourselves . Kelly gives off the perfect impression , for girls my age . The second advert also really means indivuality . its not about the butter , it is about the man adverising it . If someone like David Cameron was in the advert , I really wouldn’t have paid attention , but because Sex Pistols frontman John is featured in it , I decided to actually pay attention ,, when the advert first came on .Both adverts are inspiring .

Shannon Finnerty